Data Mining Techniques in CRM: Inside Customer Segmentation Konstantinos Tsiptsis

ISBN: 9780470743973

Published:

Hardcover

357 pages


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Data Mining Techniques in CRM: Inside Customer Segmentation  by  Konstantinos Tsiptsis

Data Mining Techniques in CRM: Inside Customer Segmentation by Konstantinos Tsiptsis
| Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 357 pages | ISBN: 9780470743973 | 5.53 Mb

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focusesMoreThis is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes.

By using non-technical language it guides readers through all the phases of the data mining process.



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